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Event Details
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MS&L Digital Innovation Forum
September 18
7 - 9 a.m.
The Westin Charlotte
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Learn how to connect customers and influencers via the newest digital
communications tools from the Southeast’s leader in public relations, MS&L.
This free event will teach you how to
kick-start a social media strategy, build relationships through new media
vehicles and drive measurable results.
MS&L’s director of digital strategy
and services, Melanie Babcock, brings more than 13 years of interactive and Web
consulting experience and will share how winning companies are doing digital
right.
This free
breakfast event is not intended as a sales pitch, but as a forum for PR and
communications professionals to exchange ideas and gain new insights in new
digital communications.
- See how you can develop your own
social media strategy
- Learn how Facebook, MySpace and
emerging social media directly impact the success of your PR and communications
programs
- Hear how Twitter, Pownce and other
micro-blogging tools can be used effectively to communicate with
customers
- Find out how you can grow and protect
your reputation online by implementing a solid social media strategy
- Develop new reporting tools to measure
the conversations people are having online about your products, brands and
company
- Exchange ideas and insights about
digital media with other PR and communications professionals
- Hear what corporations like The
Coca-Cola Company, The Home Depot, General Motors and others are doing to engage
customers
Forum
Speaker
Melanie Babcock
Sr. Vice President
Digital Strategy & Services, MS&L |
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Melanie is an interactive
specialist with 13 years of interactive/web consulting
expertise. She is responsible for helping clients
develop and deliver innovative, high-impact digital
communications solutions to meet their business and
communications objectives. Some of her most recent work
includes developing digital communications programs for
The Coca-Cola Company, The Home Depot, Bayer and
Porsche.
Melanie brings a wealth of interactive and digital media
experience to her clients. Before joining MS&L, Melanie
was the Director of Interactive Strategy at an
international PR agency where she helped build their
interactive and social media practice including a
blogger relations and social networking/community
practice. Here she worked on several clients including
Kodak, Frito-Lay, Kids II, Lenovo, FedEx and Wendy’s.
Prior to that post, Melanie serviced as an Executive
Client Partner with Macquarium, Inc. an Atlanta-based
full-service interactive agency. While in this
leadership role, Melanie oversaw the company’s
substantial growth as an interactive agency. She has
hands-on experience in developing Web-based marketing
and technology solutions, including web sites, portals,
content management solutions, eLearning, animation,
online marketing, and custom online applications.
Melanie’s account portfolio includes clients such as The
Home Depot, The Coca-Cola Company, Cox Communications
and Cingular Wireless.
At Macquarium, Melanie led a 60+ person team to develop
The Home Depot’s largest and most successful eLearning
course, The Certified Nursery Consultant. This 16-hour
eLearning course was the Gold Medal winner at the 2004
Brandon Hall Learning Award Ceremony in San Francisco,
CA.
In 1996, Melanie founded one of the country’s first
interactive agencies. Melanie was Co-Owner and Vice
President of Sales of Kanga Interactive from, a
pioneering interactive agency specializing in content
management solutions, intranets/extranets, and eLearning
solutions. Her clients included Georgia-Pacific,
Unisource, Carpet One, Radio Shack, and State of Ohio
Department of Education.
Melanie lives and breathes the digital and social media
space. She is a born entrepreneur, who enjoys delighting
clients with creative interactive marketing and social
media solutions. Melanie earned her MS in Information
Systems from Ball State University and a BS in
Kinesiology from the University of Michigan.
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Visit our web site at
www.mslpr.com
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When & Where
The Westin Charlotte (Harris Room)
601 S. College Street
Charlotte,
NC 28202
Thursday, September 18, 2008 from 7:00 AM to 9:00 AM (ET)
Add to my calendar
Hosted By
MS&L Atlanta
Founded in 1964 as the first public relations agency in the Southeast, today MS&L Atlanta is the South's leading full-service communications firm.
Our main clients include The Coca-Cola Company, The Home Depot, UPS, Philips,
SunTrust and many other leading companies and brands.
We offer significant expertise in:
- Digital communications
- Interactive strategy & design
- Communications consulting
- Public relations
- Marketing
- Marketing communications and design
MS&L Atlanta offers talented and highly-experienced professionals committed to delivering powerful communications programs that achieve our clients’ business objectives. We use a discipline-neutral approach to secure compelling publicity, build brand preference, drive sales and grow reputation. From mass media campaigns to targeted marketing programs, we seek to leverage the most influential communications channels to reach audiences important to our clients’ businesses.
We’re organized by practice groups and specialty communications areas. Our client service focus ensures that our senior team of 11 veteran professionals – with an average of 19 years of communications experience – provide hands-on client support.
